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Social Identity through Values

‘The Movement’ is an ‘Global Change Agency’, as they call themselves, that designs business platforms, communication programs and interactive platforms. On of their past projects (2008) is called ‘Nationhood’ and it is a complete futurecast of the most fundamental infrastructure of our future. It touches upon the so-important aspect of ‘relationships’.

The interesting aspect is found in the currently already fading boundaries of geography. Internet, and for sure the introduction of Web 2.0, evolved into a physically boundlessly world of social relationships, social connections with other people, activities and groups of interest. In their ‘Nationhood – The Future of Nationalism’, The Movement creates an incredible 3D-visualization of identities, based on specific values mapped across three axes: Ecological, Social, and Financial. I insert this post because of the interesting visuals and view on the physically unlimited future.



Defining Social Connectedness [1]

Social connectedness refers to the relationships people have with others.

People are defined by their social roles, whether as partners, parents, children, friends, caregivers, teammates, staff or employers, or a myriad of other roles. Relationships give people support, happiness, contentment and a sense they belong and have a role to play in society.[1] They also mean people have support networks in place they can call on for help during hard times.

Social connectedness also refers to people joining together to achieve shared goals that benefit each other and society as a whole – this may range from working together as part of a business to contributing to their communities through voluntary groups.

One of the most important aspects of social connectedness is the relationship people have with a spouse or a partner. Studies have consistently found having a partner contributes to a person’s reported level of wellbeing.[2]

Several studies have demonstrated links between social connectedness and the performance of the economy and positive outcomes for individual health and wellbeing.[3]

Social connectedness is fostered when family relationships are positive, and when people have the skills and opportunities to make friends and to interact constructively with others. Good health, employment, and feeling safe and secure all increase people’s chances of developing positive relationships.

[1] Spellerberg, A. 2001: Framework for the measurement of social capital in New Zealand. Research and Analytical Report 2001#14. Wellington, Statistics New Zealand.
[2] Donovan, N. and Halpern, D. (2002) Life Satisfaction: the State of Knowledge and Implications for Government. Report from the Prime Minister’s Strategy Unit, London.
[3] Berger-Schmitt, R. & Noll, H. H. (2000), Conceptual Framework and Structure of a European System of Social Indicators, EuReporting Working Paper No. 9, Centre for Survey Research and Methodology, Mannheim.

From:, a study to social connectedness in New Zealand. – Tangible social networking

I found an example of a nice social networking site/ device for elderly. It was featured at Yanko and is currently being worked out into a real device. More info on this development can be found on the website. allows you to stay in touch with family and friends through a tangible user interface. Each one of your social connections is represented by a tangible ‘avatar’ (a token) which can be sticked onto the screen, linking that specific person’s social updates to your screen.

What I like so much about is the powerful integration of the tangible artefacts and the interface providing people with all the information about a contact: status updates, photos, news, etc.

Function of Social Networks

“As social media changes our social lives, speculation has abounded for years on how the web may be disconnecting us from intimate interactions in favor of meaningless quests to rack up followers and “friends.” Not so, says Stefana Broadbent, who explains that social networks function the same way online as they do in real life. While we may have lots of friends, we only really communicate regularly and meaningfully with a handful of them, and social technologies like e-mail, texting, and tweeting allow us to do so more often across time and space.”
(From: , February 8, 2010)


Welcome to the ‘Playful Connectedness’ blog.

During the upcoming semester (February 2010 – June 2010) the process of the DPH40 ID TU/e Design Research Project will be posted on this blog…